Best Buy Co. Inc.: Customer-Centricity Case Analysis.
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Best Buy Co. Inc.: Sustainable Customer Centricity Model? I. Current Situation: Best Buy was a specialty retailer of consumer electronics. It operated over 1,100 stores in the United States, accounting for 19% of the market. With approximately 155,000 employees, it also operated over 2,800 stores in Canada, Mexico, China, and Turkey. The company’s subsidiaries included Geek Squad, Magnolia.
Best Buy was appreciated for its customer-centric supply chain management practices. It extensively used information technology (IT) for managing its supply chain in its effort to optimise all supply chain processes. The company's technology driven initiatives help it take informed decisions on several aspects of business which resulted in higher customer satisfaction and loyalty. The case.
The case study’s objective is to provide a description and a deep analysis of the marketing research tools and techniques available to understand in general customers’ value in the service industry (facing the value analysis for the customer issue in order to support strategic marketing decisions) and useful to reach objectives strictly related to the usage of these tools in order to.
Best Buy provides a good case example of the value of applying Porter’s Five Forces model in practice. This case is designed for undergraduate marketing educators globally who seek a practical.
The case examines the growth of Best Buy from a small car stereo retailer to a market leader in consumer electronics retailing business in the US. Best Buy was appreciated for its customer-centric supply chain management practices. It extensively used information technology (IT) for managing its supply chain in its effort to optimize all supply chain processes.